Lana Samuels: Agent Session

As one of the most dominant agents in luxury real estate, Lana’s rise to the top has been phenomenal but not at all unexpected. With a work ethic and drive that remains unmatched, the level of service and detail she gives to her clients keeps her at the top of the heap.

Repeat business is the mark of a great agent and Lana has a phone full of numbers who keep coming back to ensure they get to work with her and her team. She’s played a pivotal role in WHITEFOX’s growth since its inception. With her incomparable experience within the business, the industry and ‘The Deal’, Lana’s seat at the leadership table has been expecting her since the start.

She’s been our first-ever client, Marty’s EA, Negotiator and now Director. With an eye for detail in marketing luxury real estate, she leads the WHITEFOX Brighton office by example — processes, plans, polish — and lifting those around her to the next level. Revered and respected within the industry, Lana’s reputation precedes her. With the same level of class in her fashion as the houses she represents, it’s no wonder she’s highly engaged on social media, with an inbox full of enquiries. But it’s the energy that Lana carries that sets the pace for what’s to come. Recently named in the top 100 agents in Australia, it’s a new era of real estate — and it’s Lana-led.

Key takeaways: 

Operate with Intent, Not Expectation: Lana reveals how to build a mindset that focuses on proactive leadership and personal clarity—how to move with purpose instead of reacting to pressure.
Own the Process, Shape the Outcome: From structure to self-discipline, learn how taking total ownership of your routines, results, and reactions changes the game—on and off the field.
Fuel the Fire: Stay Driven Through Any Season: Discover how to maintain momentum and optimism even in moments of uncertainty—by becoming the consistent source of energy in your business, your team, and your brand.